Delhi Metro advertisement
The DMRC(Delhi Metro Rail Corporation) has decided to allow advertisement on the exterior of metro trains.
This is the first time that the DMRC will be permitting ‘train exterior wraps’ for OOH advertisement . However, as of now, the DMRC is offering only 10 per cent of its 200-strong fleet of trains under operation for Out of Home advertisement.
The DMRC has a total fleet of over 200 train sets with over 80 six-coach trains and 60 eight coach trains,reported by MyHoardings .
Although ,the advertisement through ‘train wraps’ will be permitted only on 10 per cent of the total metro train sets available on the operational routes of DMRC network,” as per spokesperson of Delhi Metro.
The Delhi Metro has given exclusive metro advertising rights for displaying pictures, printed material, electric/electronic media, smart posters, and holographic images on the external part of its trains.
The two agencies(Name yet to be disclosed) have bagged the rights for “Delhi Metro advertisement” and which will be valid for coming 10 years on a premium annual licence fee.
“The DMRC is also going to oversee the complete ad activity of “Delhi Metro advertisement” so that it takes care of the aesthetic value that the Delhi Metro using high-quality advertising in comparison to world class metros and airports as per ‘Train advertising‘ experts from MyHoardings.
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